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Grocery Retail Partners
A Coordinated Approach to Food Recovery
The Tree of New America Sustainability Ecosystem™ Platform provides grocery retail partners with a structured approach to managing surplus food through coordinated recovery, logistics, and distribution systems.
Rather than relying on fragmented recovery activity or inconsistent pickup schedules, the platform enables reliable operational integration within a coordinated system designed to operate continuously and at scale.
To start a conversaton, email us at:
info@treeofnewamerica.com
The Opportunity
From Surplus to Structured RecoveryGrocery retail locations generate consistent volumes of surplus food. While recovery efforts may already exist, they are often limited by inconsistent scheduling, operational variability, fragmented logistics, or limited coordination capacity.
The opportunity is to transition from occasional recovery activity into structured operational integration—ensuring that usable food is consistently redirected into a coordinated system.
What The Platform Enables
Reliable, Coordinated Recovery
The platform connects grocery retail partners into a structured recovery framework aligning pickup, logistics, routing, and distribution into a continuous operational flow.
This includes:
- Scheduled and on-demand recovery aligned with store operations
- Coordinated routing through logistics and distribution partners
- Structured integration into community and housing delivery environments
- Reduced variability across recovery operations and outcomes
The result is a predictable, repeatable recovery process supported by coordinated infrastructure.
Reducing Operational Friction
Simplifying Recovery at the Store Level
The system reduces operational burden on store teams by introducing structured coordination across recovery activity.
Rather than managing multiple relationships or inconsistent scheduling, rocery retail partners operate within a unified framework supporting streamlined communication, logistics coordination, and reliable execution.
This allows store operations to remain efficient while ensuring consistent recovery activity across locations.
Alignment With Compliance
Supporting SB 1383 Objectives
The platform supports California Senate Bill 1383 by structuring edible food recovery into a coordinated operational system aligned with compliance objectives and diversion efficiency.
By enabling consistent recovery activity and documented movement of resources, the system supports measurable operational accountability while improving recovery reliability.
Data & Visibility
Measurable Recovery and Operational Insight
The platform provides visibility across recovery operations—tracking what is recovered, where resources move, and how distribution occurs throughout the system.This enables:
- Internal reporting
- Sustainability tracking
- Compliance documentation
- Visibility into measurable operational impact
The result is a recovery process that is both operationally measurable and systemically coordinated.
Multi-Partner Coordination
Integrated Into a Broader System
Grocery retail recovery operates within a larger coordinated ecosystem connecting logistics teams, production partners, community organizations, housing environments, and distribution operations.
This ensures recovered food moves efficiently through the system—supporting structured, reliable delivery into communities where access barriers exist.
Scalable Across Locations
From Single Stores to Regional Integration
The platform is designed to operate across multiple store locations, districts, and regions.
What begins at the store level can expand into coordinated regional recovery aligned with broader system infrastructure—allowing recovery operations to scale without increasing operational complexity.
Connection To The Tree
Making Recovery Visible
The Tree of New America serves as the public-facing interface of the Sustainability Ecosystem™ Platform—making coordinated recovery activity visible to participating communities.
As grocery retail partners integrate into the system, that participation is reflected through the Tree as part of a shared operational and public experience.
Next Steps
Integrate Into a Coordinated System
The Tree of New America Sustainability Ecosystem™ Platform provides grocery retail partners with a structured, scalable recovery framework aligned with operational efficiency, compliance objectives, and measurable outcomes.
To start a conversaton, email us at:
info@treeofnewamerica.com
Through coordinated integration, grocery retail partners become part of a system designed to operate consistently across locations and at regional scale.
[ Explore The System | Get Involved ]
If you are the manager of a permanent or temporary supportive housing property whose residents are experiencing food insecurity, we can help!
With support from the Kroger Co. Zero Hunger | Zero Waste Foundation, the Tree of New America is
one of three nonprofit organizations that form the Community Food Support Coalition, OC.
Three Nonprofits, One Mission