Tree of New America
Sustainability in Motion
The Tree of New America (TONA) addresses mental health & wellness through nutrition by facilitating the fulfillment of a Mobile Pop-Up food pantry service to underserved groups who are suffering from food insecurity.
TONA focuses exclusively on those groups found within:
(a) permanent & temporary supportive housing
(b) subsidized or public housing programs
TONA’s solution is a once a week Mobile Pop-Up food pantry service that is free. Where there is a need, we facilitate the program strategy, our sustainability partners operating under the brand of Mary's kitchen Pantry fulfills the Mobile Pop-Up.
(For more information about Mary's Kitchen Pantry visit www.maryskitchen.org)

Video can’t be displayed
This video is not available.
In this video we introduce our sustainability partner Mary's Kitchen Pantry (MKP) to the Jamboree Housing Corporation.
The Mission
By bridging hunger gaps in underserved housing communities across our nation with rescued food, we will significantly improve our environment by lowering greenhouse emissions through the reduction of food waste.
To reach our sustainability goals for Net Zero emissions by 2035 the Tree of New America has chosen its lane, and will do its best to follow the sustainability example set forth by the Kroger Company and their Foundation’s Zero-Hunger, Zero-Waste initiative.
(A staggering 38% or 229 million tons of all food produced in the US is wasted annually. The Tree of New America is doing it's part to follow the Kroger Company's Zero-Hunger, Zero-Waste initiative, which aims to eliminate this figure by 2035.)
(For more information about the Kroger Co. Zero-Hunger, Zero-Waste initiative please visit The Kroger Company Zero-Hunger-Zero-Waste)
"As advocates for food sustainability we must first look to each other so that we can build that sustainable future together. Lets Recognize, Accept & Celebrate our Differences!"
Tree of New America founder Harold K. Arscott
The Art Project
The Tree of New America while, operating as a facilitator for food fulfillment, is also an art project designed to unify the country behind food sustainability leaders and their initiatives.
- 1st we will combine renewable energy technologies, and AI with the organic beauty of mother nature in this art project to showcase a sustainable coexistence
- 2nd we will then demonstrate each states involvement in a way that celebrates this great country's unity through community
- 3rd we will travel to each state with the Tree of New America as we build it
The Tree of New America will be a work in progress. We will build this art project one chunk of wood at a time by adding a piece of each state's official tree to it as we travel with the tree from state to state.
The Concept

Video can’t be displayed
This video is not available.
Conceptual poster & animation elements courtesy Harold Arscott, Media elements courtesy of Symmetry Labs 'Tree of Tenere' as displayed at the 2017 Burning Man Festival
"Make sure your volume is turned on!"
"Make sure your volume is turned on!"
This symbolic gesture on our part gives recognition to our partners in each state for their food sustainability efforts.
As we branch out from California into other states we will seek out local fulfillment partners to operate under the Mary's Kitchen Pantry brand in order to facilitate our program strategies for the Mary's Kitchen Pantry 'Mobile Pop-Up' food service.
We will travel with the unfinished tree to each state, and with fan fare celebrate that states addition to the Tree of New America. When completed it will be a 20 foot tall tree carved from the wood that will have been collected from every state tree in the Union, erected on top of a real tree stump.
Adorning the top of the tree will be a renewable energy powered AI arrayed self learning canopy of LED lights shaped like leafs. This array of shimmering leaves interacts harmoniously and peacefully, changing color as it learns from its environment. This includes learning patterns found in the sound of your voice, the sound of music and the sound of silence.
Our Proof of Concept

Video can’t be displayed
This video is not available.
Media elements courtesy of Symmetry Labs 'Tree of Tenere' as displayed at the 2017 Burning Man Festival, and from Tyler Aspen's 'Canada Tree'
"Make sure your volume is turned on!"
Together we will build the Tree of New America and celebrate its accomplishments as it furthers a national effort to embrace food sustainability one community at a time.
The Tree of New America is a Living Symbol of Sustainability in Motion
We embrace the potential of alternative renewable energy technologies and artificial intelligence, harmonizing them with the beauty of nature. The Tree of New America will stand as a powerful testament to our commitment to coexistence with the environment and to achieving net zero emissions by 2035.
This visionary project symbolizes our dedication to bridging the hunger gap in underserved housing communities across America while demonstrating practical and innovative steps toward sustainability.
A Collective Effort Across the Nation.
As we expand from California into every state in the union, we will incorporate a unique piece of each state's official tree into the Tree of New America. This collaborative art project will represent not only the diversity of America’s natural beauty but also the unified commitment of its people to a sustainable future.
When completed, the Tree of New America will stand 20 feet tall, crafted from the collected wood of every state tree in the Union.
A Fusion of Art, Technology, and Nature.
Crowning this monumental structure will be a canopy powered by renewable energy and designed with an AI-driven, self-learning LED array. The canopy will shimmer like leaves, shifting colors and movements in harmony with its surroundings, responding to sound, light, and environmental changes.
This project is not just an art installation.
It is a living symbol of how humanity can integrate renewable energy, advanced technology, and ecological respect to create a sustainable future.
Together, we will build the Tree of New America, one state, one tree, one step closer to sustainability at a time.
Donate Today
(When you donate, you are directly supporting the Tree of New America's effort to facilitate the fulfillment of Mobile Pop-Up food pantries with rescued food that gets to those who need it. Our food sustainability plan vertically integrates with our 2035 net zero emissions goals.)
Our History
"How we got here"
2020 Harold Arscott a Canadian immigrant to the United States established the Tree of New America aka TONA as an independent film arts project.
2021 Because of his immigration experiences, Harold began to use TONA to advocate for responsible immigration policies that profoundly differed with the liberal open border policies of the time.
2022 When the Putin regime invaded Ukraine Harold who is of mostly Ukrainian heritage sought to use TONA as a platform to advocate on behalf of the Ukrainian cause.
2023 TONA embarked on a year-long life-styles tour of California cities such as San Bernardino, Peris, San Francisco, Petaluma, San Jose, Hollywood, Seal Beach and Orange.
January 2024, the Tree of New America became a small independent mobile studio focused on producing high quality short films such as the human interest stories that made up TONA's 'What Is An Immigrant' series.
September 2024, TONA relocated to the city of Anaheim California just down the road from Disney. Here TONA would volunteer its services at a local charity called Mary's Kitchen. It was here where TONA would develop a media and social content platform for Mary's Kitchen. TONA would also embark on a brand name overhaul for Mary's Kitchen that would last several months. During this time TONA would also take on the rolls of:
- 2035 Zero Emissions Planner & Sustainability Program Coordinator
- Communications & PR Coordinator
- Media Production Coordination
- Website & Social Media Manager
- Grant Writer & Proposal Coordinator
- B to B Program Alignment Coordinator
January 2025, with the final brand now being Mary's Kitchen Pantry 'Mobile Pop-Up', TONA would transition in to it's latest iteration, a facilitator for Mary's Kitchen Pantry with the explicit mandate to increase the MKP service ceiling by 200% in 2025, by facilitating all necessary logistical planning, commitments, resources and funding needed to do so.
2025 Present Day
The Tree of New America has pivoted into being something so much more than just an advocacy platform. Mary's Kitchen Pantry has given TONA the green light to develop and expand its new sustainability plan as a non-profit business with strategies to rescue more food, feed more families all while doing more for the environment not just in California but across the country.
The following is a small sample of some of the video work produced by the Tree Of New America.

Video can’t be displayed
This video is not available.
TONA
'What is an Immigrant'
- Tibor Rubin -

Video can’t be displayed
This video is not available.
TONA
'What is an Immigrant'
- Laura of France -

Video can’t be displayed
This video is not available.
TONA Produces the MKP & Anaheim School District Christmas Event
- part one -

Video can’t be displayed
This video is not available.
TONA Produces the MKP & Anaheim School District Christmas Event
- part two -

Video can’t be displayed
This video is not available.
MKP
Volunteers Get It Done
- part one -

Video can’t be displayed
This video is not available.
MKP
Volunteers Get It Done
- part two -

Video can’t be displayed
This video is not available.
A TONA PR Event
for MKP &
Kroger Foods

Video can’t be displayed
This video is not available.
A TONA PR Event
for MKP &
Gold Star Foods

Video can’t be displayed
This video is not available.
TONA Introduces Melissa Locke to MKP MediaMinions

Video can’t be displayed
This video is not available.
TONA Produces a PR Event at the Duck Club Irvine, CA
2020 we started out as a film arts project
2021 we transitioned into an advocacy project
2025 today we are a facilitator for sustainability
If you have any questions feel free to give us a call. Our Creative Director Harold Arscott can be reached at 714.244.2678 otherwise send us an email, follow us on Facebook or contact Harold directly on LinkedIn.