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Tree of New America

Food Sustainability in Motion
  • About Us/Our Mission:
  • TONA addresses the critical link between mental health and nutrition within Permanent and Temporary Supportive Housing. Our mission is to combat food insecurity, ensuring residents have consistent access to nutritious food, and fostering improved mental and physical well-being.

  • How We Help:
  • We focus exclusively on providing nutritional support to Permanent and Temporary Supportive Housing communities.

  • Our approach:
  • 1) Identify Need: We pinpoint communities facing the greatest food insecurity.
  • 2) Partner with the Best: We carefully evaluate local mobile pantry providers, prioritizing those meeting our high standards for quality and reliability.
  • 3) Connect and Deliver: We connect our Tier 1 food sustainability collaborators and vetted mobile pantries, ensuring consistent, high-quality nutritional support directly to residents.

  • Our Core Strategy and Alignment with Key Legislation:
  • At the heart of TONA's operation is a strategic connection: we unite our food sustainability collaborators with vetted local Mobile Pop-Up pantries. This partnership model ensures that Permanent and Temporary Supportive Housing communities facing food insecurity receive reliable and high-quality nutritional support. This collaborative approach is the foundation of our program's success.

  • Driven by California's Senate Bill 1383, TONA prioritizes the recovery of edible food. This crucial legislation guides our partnerships with food recovery organizations, ensuring a consistent flow of nutritious food to support the well-being of residents within supportive housing communities.

  • Furthermore, we recognize the importance of California's Senate Bill 1380 and its "Housing First" approach. By providing consistent access to nutritious food, TONA supports the foundational stability that this approach aims to achieve. Food security is a critical component of overall well-being, and our services directly contribute to creating a supportive environment for residents as they establish stable housing.
(For more information visit Mary's Kitchen Pantry)
Tree of New America (TONA) and Mary's Kitchen Pantry (MKP) deliver vital nutrition to communities. This video shows our vertically integrated food rescue model in action through a Mobile Pop-Up pantry. Property managers and clinicians at supportive or public housing facilities: contact us at info@treeofnewamerica.com for our services. We can help!
Food Sustainability & Our Environment
By bridging hunger gaps in underserved housing communities across our nation with rescued food, we will significantly improve our environment by lowering greenhouse emissions through the reduction of food waste. To reach our sustainability goals for Net Zero emissions by 2035 the Tree of New America has chosen its lane, and will do its best to follow and promote the sustainability example set forth by the Kroger Company and their Foundation’s Zero-Hunger, Zero-Waste initiative.
(A staggering 38% or 229 million tons of all food produced in the US is wasted annually. The Tree of New America is doing it's part to follow the Kroger Company's Zero-Hunger, Zero-Waste initiative, which aims to eliminate this figure by 2035.)
(For more information about the Kroger Co. Zero-Hunger, Zero-Waste initiative please visit The Kroger Company Zero-Hunger-Zero-Waste)
The Tree of New America is a Living Symbol of Sustainability in Motion We embrace the potential of alternative renewable energy technologies and artificial intelligence, harmonizing them with the beauty of nature. The Tree of New America will stand as a powerful testament to our commitment to coexistence with the environment and to achieving net zero emissions by 2035. This visionary project symbolizes our dedication to bridging the hunger gap in underserved housing communities across America while demonstrating practical and innovative steps toward sustainability. A Collective Effort Across the Nation. As we expand from California into every state in the union, we will incorporate a unique piece of each state's official tree into the Tree of New America. This collaborative art project will represent not only the diversity of America’s natural beauty but also the unified commitment of its people to a sustainable future. When completed, the Tree of New America will stand 20 feet tall, crafted from the collected wood of every state tree in the Union. A Fusion of Art, Technology, and Nature. Crowning this monumental structure will be a canopy powered by renewable energy and designed with an AI-driven, self-learning LED array. The canopy will shimmer like leaves, shifting colors and movements in harmony with its surroundings, responding to sound, light, and environmental changes. This project is not just an art installation. It is a living symbol of how humanity can integrate renewable energy, advanced technology, and ecological respect to create a sustainable future. Together, we will build the Tree of New America, one state, one tree, one step closer to sustainability at a time.

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(When you donate, you are directly supporting the Tree of New America's effort to facilitate the fulfillment of Mobile Pop-Up food pantries with rescued food that gets to those who need it. Our food sustainability plan vertically integrates with our 2035 net zero emissions goals.)
Our History "How we got here"
2020 Harold Arscott a Canadian immigrant to the United States established the Tree of New America aka TONA as an independent film arts project. 2021 Because of his immigration experiences, Harold began to use TONA to advocate for responsible immigration policies that profoundly differed with the liberal open border policies of the time. 2022 When the Putin regime invaded Ukraine Harold who is of mostly Ukrainian heritage sought to use TONA as a platform to advocate on behalf of the Ukrainian cause. 2023 TONA embarked on a year-long life-styles tour of California cities such as San Bernardino, Peris, San Francisco, Petaluma, San Jose, Hollywood, Seal Beach and Orange. January 2024, the Tree of New America became a small independent mobile studio focused on producing high quality short films such as the human interest stories that made up TONA's 'What Is An Immigrant' series. August 2024, TONA relocated to the city of Anaheim California just down the road from Disney. Here TONA would volunteer its services at a local charity called Mary's Kitchen. September 2024, Mai Nguyen would join TONA as a co-founder and help to develop a media and social content platform for Mary's Kitchen. October 2024, TONA would embark on a brand name overhaul for Mary's Kitchen that would last several months. During this time TONA would also take on the rolls of:
  • 2035 Zero Emissions Planner & Sustainability Program Coordinator
  • Communications & PR Coordinator
  • Media Production Coordination
  • Website & Social Media Manager
  • Grant Writer & Proposal Coordinator
  • B to B Program Alignment Coordinator
January 2025, with the final brand now being Mary's Kitchen Pantry 'Mobile Pop-Up', TONA would transition in to it's latest iteration, a facilitator for Mary's Kitchen Pantry with the explicit mandate to increase the MKP service ceiling by 200% in 2025, by facilitating all necessary logistical planning, commitments, resources and funding needed to do so.
2025 Present Day The Tree of New America has pivoted into being something so much more than just an advocacy platform. Mary's Kitchen Pantry has given TONA the green light to develop and expand its new sustainability plan as a non-profit business with strategies to rescue more food, feed more families all while doing more for the environment not just in California but across the country.
The following is a small sample of some of the video work produced by the Tree Of New America.
TONA 'What is an Immigrant' - Tibor Rubin -
TONA 'What is an Immigrant' - Laura of France -
TONA Produces the MKP & Anaheim School District Christmas Event - part one -
TONA Produces the MKP & Anaheim School District Christmas Event - part two -
MKP Volunteers Get It Done - part one -
MKP Volunteers Get It Done - part two -
A TONA PR Event for MKP & Kroger Foods
A TONA PR Event for MKP & Gold Star Foods
TONA Introduces Melissa Locke to MKP MediaMinions
TONA Produces a PR Event at the Duck Club Irvine, CA
2020 we started out as a film arts project
2021 we transitioned into an advocacy project
2025 today we are a facilitator for sustainability
If you have any questions feel free to give us a call. Our Creative Director Harold Arscott can be reached at 714.244.2678 otherwise send us an email, follow us on Facebook or contact Harold directly on LinkedIn.
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Tree of New America EIN #33-3848612 is a fully registered California non-profit organization classified as a 501(c)3. All donations are tax deductable as allowed by law.
Tree of New America (TONA) started out as a multicultural film arts project that found its voice as an advocate for food sustainability. TONA then set out to work with permanent & temporary supportive (PSH) housing managers to address the mental health and wellness of their residents through nutrition. Today, working through the united colors of the Tree of New America, TONA facilitates MobilePop-Up food pantries on behalf of it's PSH coalition partners.
Tree of New America is a 501(c)3 non-profit charitable organization that operates as:
1) A facilitator for food rescue where perfectly good food is rescued from grocery outlets and brought to families and individuals in need.
(2) A facilitator that overcomes transportation barriers and serves communities experiencing food insecurity with MobilePop-Up food panties and community TableTop Pop-Up cooking events.
​(3) A participant in food sustainability education programs that offer internships for high school and college students where full circle focus is given from start to finish including how food that is not given out or passes its prime is organized as bio-waste and prepared for recycling.​
As an advocate and facilitation leader working to put food sustainability in motion, TONA encourages everyone to follow the example set fourth by the Kroger Co. Zero Hunger, Zero Waste Foundation model.
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